Posted on February 23, 2010
"Very Important Data" - two articles from Professional Builder remind us all that it's easy to overlook and take narrow perspective on research; however, when prospect or sales activity is low, the need to know more about the market and buyers grows. The who, how, why behind the sales is just as important what makes them happen. Check out the latest on surveying buyers here: http://www.housingzone.com/ProBuilder/article/CA6718960.html
The following article is a roundtable discussion on market research and breaking through tough challenges: http://www.housingzone.com/ProBuilder/article/CA6718961.html